Zarina Groevaya – Russian based artist, study and live in Moscow. In my artwork I embody design-environment, interior and design objects and women as main characters of this world.
The philosophy of my works is that the objects that surround us tell a lot about our attitude towards life, feelings, emotional state and character.
This universe I call Leopardy Kingdom. It's full of colourful combinations and forms, sometimes crazy, not rational and cinematic. It's coming from our instinct and in addition to the aesthetic properties of an object, has emotional attributes.
Apart from artwork, I have been working in the field of graphic design, bringing projects to life from creative concept to packaging design. As well, I am a co-founder of one of the biggest community for women —
New Extraordinary Women.